Data Driven Branding

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Overview

Data is the new oil. It is an important element to fuel intelligent analytics, which accelerate innovation within organizations.

Data driven branding consulting allows organizations to harness the power of digital data research to determine the direction of their organization’s brand promise and marketing.

Benefits

Data infrastructure solutions for today’s digital economy
Providing a clear pathway to a robust organizational data strategy
Modeling and predictive analytics to transform messy data into actionable insight
Data scientist on-demand for your specific data needs

Common Challenges

Optimizing your processes to take advantage of digital solutions are often stymied by:

Legacy Infrastructure

A crowded architecture caused by a historical accumulation of “one-off” solutioning.

Not Enough Speed

A segregated architecture gives rise to process complications in leveraging data for intelligent insights

Multiple Data Sources

The Single Source of Truth (SSoT) is elusive due to data being housed in a variety of disparate locations.

Lack of Analytics Capabilities

Organizations have access to big data but without the deep capabilities to generate insight due to unstructured and messy data.

Our Capabilities

Our approach ensures positive outcomes for your organization:

Establishing a Roadmap

Determining a clear path forward to a simpler architecture and solution set with quantifiable business outcomes.

Process Improvement

Mapping processes and data to identify optimization opportunities that are customer and user-centric.

Incremental Improvement

Ensuring that steps are defined and executed which align to the future vision. Executing small and impactful improvements for tangible quick-wins while following the Roadmap.

Real Results

Bâton transforms numbers into meaningful, actionable intelligence resulting in:

Channel Transformation & Growth

Financial services client identified integrative data strategies across sales channels to deliver new opportunities to cross-sell.

Trend Prediction

Government client wanted to optimize timelines for different health care initiatives. Our analysis provided guidance on the sequence of projects that yielded maximum impact in the allotted timeline.

Continuous Process Improvement

Regional public transportation client wanted to improve productivity and efficiency within its capacity constraints to satisfy customer demand without sacrificing overall profitability.

Contact us to get started developing your organization's data strategy.