A mid-major public transportation service provider faced diverse opinions among 10+ local mayors regarding the organization's future vision, prompting the engagement of Bâton Global (B|G).
With a commitment to accessibility, efficiency, and sustainability, this regional transit authority operates a fleet of buses and other transit solutions to connect communities and enhance mobility within a Midwestern metropolitan area. It focuses on improving quality of life by providing reliable, modern, and affordable transportation solutions.
B|G pursued extensive internal and external assessments including interviews, surveys, and SWOT analyses, aiming to unify perspectives and create a shared vision.
Conducting a vision-setting workshop, B|G facilitated discussions among the board members, aligning them toward a coherent understanding of the organization’s future direction. The outcomes yielded a new vision statement that will shape future policies and strategies for long-term transportation services and funding.
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